Violet Crown Hosts Noir CineBrew with Prairie

-1If great Austin area movie theaters like Flix Brewhouse, The Alamo Drafthouse and Violet Crown have taught us anything, it’s that there’s something pretty spectacular about the combination of great beer drank alongside well-crafted cinema. (It’s that…or we really just can’t stand to go two hours in a movie theater without drinking.)

Along with a highly curated tap wall, Violet Crown Cinema exemplifies this craft-centric combination with their ongoing CineBrew series, which pairs retrospective programming with thematic craft beer tastings.

The latest event in this series, which will be hosted this Wednesday May 21, will feature Director Rian Johnson’s modern noir classic “Brick,” paired alongside “Coffee Noir” and “Wine Barrel Noir,” two barrel-aged imperial stouts from Oklahoma-based Prairie Artisan Ales.

For Violet Crown CineBrew Curator and Beverage Director Mark Stowe, Prairie was a natural choice to be featured in the series.

“My intrigue with Prairie began prior to their arrival in the Texas market,”  Stowe said. “The styles of beer they were brewing, and their brand aesthetic appealed to me as a consumer and beer enthusiast, but were especially appealing within the visual context of the Violet Crown Cinema. Colin and Chase’s [Prairie’s founders] commitment to quality, creativity, and experimentation in the beer world reflect the kind of film programming we feature at VCC.”

Once Stowe and co. knew they wanted to feature beers from Prairie, then came the challenge/ opportunity of figuring out which beers to bring in, and which film to screen alongside them.

“For this particular event, the idea to pair something from the film noir genre with Prairie’s Noir series of beers was an obvious choice,” Stowe said. “Rian Johnson’s “Brick” is steeped in the tradition of classic mystery noir and all of its vernacular, but looks and feels very different than a classic film noir. It is Noir conspicuously shot in full color, and reframed in a contemporary, youthful setting. I see the same sort of reverence for tradition and simultaneous refusal to be beholden to the rules of tradition in Prairie’s approach to brewing. In making very traditional styles of beer, Prairie finds ways to be full of modernity, youthfulness and color.”

Tickets to the event are $20, and include the screening, a choice of a pour of Coffee Noir or Wine Barrel Noir, and a souvenir glass. The film will be accompanied by a live Skype Q&A with Prairie Brewer Chase Healey, moderated in person by local beer personality/ Salt & Time Beer Program Director Jake Maddux.


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